Black Hatchet

Lifestyle brand inspired by the Pacific Northwest

Branding

Logo Design

Logo System

Art Direction

Creative Direction

Illustration

Typesetting

Page Layout

Product Design

Design Thinking

Graphic Design

Naming

Brand Strategy

Ideation

Company Overview

Black Hatchet is a Pacific Northwest-inspired clothing brand that I founded with Trent Petersen. Black Hatchet's goal is to provide beautifully designed pieces that allow you to take the spirit of the Pacific Northwest with you wherever you go on your journey.

My Contributions

Trent and I co-developed the entire Black Hatchet concept, logos, brand guidelines, and branded merchandise, among other things.

Tools

Illustrator

Photoshop

InDesign

Meet

Gmail

Drive

The brand quickly came together once we landed on the Black Hatchet name and defined some of the traits we wanted associated with the brand: strong, rustic, bold, authentic, timeless. These helped guide us in the direction we wanted to take the Black Hatchet brand and found it resonated with the people we designed the products for.

Timeline

4 months

Logo System

One of the aspects we wanted to integrate was a logo system. Essentially, a different take on a logo. Many designs that all have shared characteristics so that they still feel cohesive as different expressions of the Black Hatchet brand.

Hand-Drawn Authenticity

Trent also designed hand-drawn elements for the branding in a unique style that could be applied to any number of design elements. The hand-drawn style blends well with the rustic and raw nature of the Black Hatchet branding and adds a touch of authenticity to the brand.

Results

20+

Logos designed

Merch concepts

Sales materials

While working on Black Hatchet, I designed dozens of logos for the logo system, a brand guidelines document, branded merch concepts, posters, and sales materials. Ultimately, we were never able to take Black Hatchet to market due to our time availabilities at the time.

Want to work together?

If you like what you see and want to work together, let's chat!

Get In Touch