Buckwood Wine Co.

Accessible wine brand for the outdoorsy market

Branding

Illustration

Packaging Design

Product Design

Design Thinking

Advertising

Marketing

Market Research

Graphic Design

Naming

Company Overview

Buckwood Wine Co. is a white-label wine concept based out of Washington state targeted at the outdoorsy market.

My Contributions

The creators of Buckwood Wine Co. approached me to help design a logo and bottle design for their flagship red blend I named "Camouflage a Trois", a play on "Menage a Trois".

Tools

Illustrator

Photoshop

Backwood Wine Co.

2 weeks

Buckwood Wine Co. wanted to target the outdoorsy market in the Pacific Northwest. The intended audience isn't the traditional "wine snob", it's the 30-60 year old dad that enjoys a glass of red wine but doesn't want to be pretentious.

Logos

The Buckwood Wine Co. logo cleverly blends a wine glass, tree branches, and antlers on a buck paired with a flowing ribbon that contains the brand name and fills some of the negative space around the stem of the glass.

Results

Logo designed

Label designed

Award earned

While working with Buckwood Wine Co., I designed the logo along with their flagship bottle and label. While the products ultimately never made it to market, the logo went on to win a Silver Student Addy Award in March of 2016.

Want to work together?

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