Dakota Berg - Creative Leader & Designer

Yep, that's me.

My name is Dakota Berg and I'm a designer currently based in New York. I found design at an early age, knowing from that day forward that design would be at the forefront of whatever I would do. My parents instilled in me the desire to leave things better than I found them and were always supportive of my "creative venture of the day"...

More About Me

My experience

Over the last 15+ years, I have had the pleasure of working with a large variety of companies, design agencies, and institutions. Along with working directly with many clients through my freelance work, I have worked alongside some amazing designers and art directors at various top design agencies and have played key roles working cross-functionally with engineering teams, marketing teams, and business executives at various tech startups.

Sansbox Design

Co-Founder

Jul 2023 - Dec 2023

Genium (Contractor)

Sr. Creative Director

SportsCastr

Lead Designer

Mar 2018 - Dec 2020

SportsCastr (Contractor)

Designer

Jul 2016 - Mar 2018

116 & West (Klündt Hosmer)

Graphic Designer

Jul 2015 - Feb 2016

Eastern Washington University

P.L.U.S. Facilitator

Jan 2014 - Dec 2014

AmpliFi Advertising (BHW1)

DKTB Design

Freelance Designer

Mar 2008 - Now

See More on LinkedIn

Recent work

Check out some case studies below.

PANDA Interactive

Interactive streaming & sports betting SaaS

Product UI/UX, Front-End Development, Branding, Marketing, Art Direction, Management, Brand Strategy, & More

Case Study

SportsCastr

Twitch for sports + cryptocurrency ecosystem

Product UI/UX, Front-End Development, Branding, Marketing, Art Direction, Brand Strategy, & More

Case Study

GoodVets

Modern medical care for pets

App UI/UX, Product Design, & Information Architecture

Case Study

Resorts Casino Live

Live streaming platform for a major casino

Branding, Marketing, Advertising, Art Direction, & Brand Strategy

Case Study

Process

While every project is unique, here are some standard processes that I deploy when it makes sense.

User-Centered Design

Decision-Making

My education

Eastern Washington University

Cheney, WA

2012 - 2016

University of Washington

Ideals

Here are some of the ideals that I have picked up over the years.

Create clarity out of chaos.

01

Out of chaos often comes clarity. The truth is sometimes you have to create a little chaos in order to arrive at clarity. Keep your eye on the prize.

Strong opinions, loosely held.

02

I believe that while we should have strong opinions, but we should also be open-minded when faced with new information. Rinse and repeat. A delicate balance of conviction and flexibility.

Win or learn.

03

Understand that failing is a process of growing. It doesn't matter that we fall, it matters that we pick ourselves back up, learn from it, and keep going. Growth can get messy. Embrace it.

Stay curious.

04

Curiosity is a fundamental trait that drives learning and personal growth. Having curiosity about the world around us leads to unexpected ideas and connecting dots that we may have missed otherwise.

Zoom in. And out.

05

It's equally important to look at the big picture as it is to focus on the details. Attention to details is important, but if we stay zoomed in for too long, we can get lost in the sauce and lose sight of the overall vision.

Under promise and over deliver.

06

Setting realistic expectations with stakeholders is an important aspect of design in the real world. I prefer to over estimate the amount of time/budget to pad for any problems that may arise, and delight the stakeholder if everything goes right.

Understand the fidelity.

07

Every project is a new undertaking and should be approached with the right level of detail at the right time. Product design isn't cookie cutter, it is a tool used to solve problems. No process for the sake of process.

Take a break.

08

The best ideas often come when we stop thinking about them. Clear your mind by working on something else or getting some fresh air with a 15 minute walk. Oftentimes, it provides clarity or sparks a new idea we may have been overlooking.

80/20. Prioritize effectively.

09

How do we determine what to work on when our plate is full? Prioritize the 20% of tasks that give us 80% of the results. Cut the fluff and focus on the impact.